WOW, Google has just released a tool to automate the installation of the Microsoft Windows. The tool is written in Python and is called Glazier. OS images are built using text-based YAML config files which are easy to store in a source control system — in that case you can easily review change history and comments, rollback, compare etc.
All data are transferred via HTTPS, which enables you to deliver them anywhere, utilize CDN caches etc.
The tool is distributed by Apache 2.0 license, pull requests are welcome.